Published by Ethical Corporation (

Oct 18, 2019

Simon M Lamb, author of a new book called Junglenomics, argues that human survival will depend on putting ecology into economics

We hear a great deal about ethical markets, in fact it’s easy to get the impression that some kind of world revolution is going on – an ethical cavalry riding to the rescue of a declining and disappearing natural world. For example, I was talking to a partner in an upmarket fashion business the other day and she was waxing lyrical about the new ethical turn her company was taking. I was full of admiration. But I asked her “Will this put up the cost of your clothes?” “Yes,” she replied brightly, “but only about £25 on average.”

I didn’t want to pop her balloon, so I left it that and changed the subject. But it left me thinking that night about what she had really told me that she didn’t mean to. Don’t get me wrong: I’m not disparaging her company’s efforts to be greener or more socially responsible. I love that they are trying to do so. But there’s more to this than meets the eye.